The launch of a landmark phase for the Republic of Armenia in the field of environmental protection has been announced with the unveiling of the official logo of #COP17, Armenian Ministry of Environment said in a statement.
“The logo is inspired by the Yerevan Blue Butterfly, a Red Book–listed endemic species characteristic of the Armenian Highlands.
The visual identity of #COP17 is built around the concept of the butterfly’s life cycle—egg, caterpillar, chrysalis, and flight symbolizing the continuity of natural systems, biodiversity, and the capacity for renewal.
The butterfly’s silhouette consists of 23 colors, representing the goals of the Global Biodiversity Framework, along with one primary blue color that symbolizes the butterfly’s identity.
The color composition highlights the core focus of the conference: ensuring nature’s sustainability and resilience through concrete action.
The #COP17 slogan, “Acting for Nature,” reflects the central pillar of current environmental policy, calling for a transition from initiatives to targeted and coordinated action”, the Ministry said.
